Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and
visionary behind their ground-breaking formulas created to address problems specific to frizzy hair
Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new
technologies that resolve problems associated with color-treated hair....including dreaded roots...
AND amp up the "wow factor!" everyday.
For the 75% of women who color their hair (single process, highlights or a combination of both),
Color Wow is a life-changer.
No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!
Less money, less stress and strain on the hair, fewer salon appointments.